Channels are used to determine how many views and how many clicks a certain AdSense advert gets, making it easier to monitor what type of content works well with the use of which AdSense adverts.

There are two ways to use channels in AdSense, one is to include the channel within your code, the other is to add the channels on the Adsense website. I find the second way allot easier to work around as you don't have to be editing your HTML all the time, so i will show you how to setup channels this way.

 

Login to your AdSense account and click on 'AdSense Setup' and then 'Channels'.

 

Type in the URL that you want to monitor as a channel and click 'Create new channel'.

 

 

Now your channel(s) have been setup, you can now check how many page views/clicks each channel has received.

Click 'Reports' and then 'Advanced Reports' from the menu.

 

On the right hand side, check the option box under 'Show' that says 'Channel data'. Under 'Active URL Channels:' tick the channels you would like to see the page views/clicks for. Next to 'Group by:' tick the 'Channel' option box and then click 'Display Report'.